Who we are

Wall&decò was born in 2005, from an intuition of Christian Benini, founder and creative director of the brand, originally an advertising photographer: in reproducing an image with large leaves to be used as a backdrop for a photographic set, he immediately perceives its high decorative value and possible declinations in the world of furniture.

The suggestion of the images of the backdrop immediately attracts the attention of architects and designers - Wall&decò appears on the market the same day and in a short time contributes to redefine the aesthetics of wall decoration, with a precise and innovative philosophy: no more repetition of patterns and geometries, typical of traditional wallpaper, but enlargements and macro-images with a strong material effect.

Cutting-edge aesthetics, technical research and innovation are the pillars of Wall&decò on a daily basis. Wall&decò offers a design service with various levels of customization, ranging from the adaptation of colors and sizes of the graphics in the collection, to the development of entirely new subjects created specifically for the customer, satisfying even the most challenging project requirements.

Wall&decò: a creative vision in which wallpaper becomes a leading protagonist of contemporary living.

timeline

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2023

WET System Anniversary. 10 years after entering the market, WET System, with over 23,000 showers wallpapered in more than 80 countries, is more than just a product: it's a revolution in the wallpaper world.
Volare wins ICONIC DESIGN AWARDS 2023.
Fukuro wins Archiproducts Design Award 2023.

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2022

Official launch of Wall&decò with CARTEdition, a research project resulting from the collaboration between Wall&decò and Atemporary Studio that intends to investigate the relationship between contemporary art and wallcovering through a collection of artists' wallpaper projects of high cultural value.

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2021

Wallvision Group changes its name to Embellence Group, extending its offer beyond wall decoration, focusing on leading brands in interior decoration.
Embellence Group lists on Nasdaq First North Premier.

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2020

The new CWC-ECO substrate is presented, a breathable, ecological and 100% recyclable support, in addition to the traditional CWC.
Launch of Editions, the new ready-to-ship products line.
Grand Opening of the new Wall&decò headquarters.

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2019

Construction of the new Wall&decò headquarters begins.

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2018

Wall&decò becomes part of the Swedish group Wallvision, manufacturer and distributor of premium range wallpapers.

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2017

The Essential Wallpaper collection is created.

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2016

The Milan showroom is moved and expanded.

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2015

The Color Match printing system is developed.

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2014

Bronzage®, the new printing substrate is created.
WET SYSTEM, the first decorative waterproofing coating is patented.

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2013

The Miami and Singapore showrooms are opened.

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2012

OUT, the wallpaper for external walls, is presented for the first time.
WET, the wallpaper for shower rooms is presented for the first time.

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2011

The first show room is opened in Milan.

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2010

The Life! Collection is expanded: new partnerships with prestigious independent designers to create new styles.

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2009

Exhibiting for the first time at Fuorisalone, Milan.

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2008

The current head office is opened.

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2007

No longer just designers: Wall&decò also turns manufacturer.

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2006

First appearance at Maison&Objet, Paris.
The first Wall&decò vinyl substrate is created.

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2005

The first Wall&decò collection is created and presented to the media.