tailor-made contemporary wallcoverings

Francesca Zoboli

Francesca Zoboli

Visual designer

After graduating in Painting at the Academy of Fine Arts in Milan in 1990, Francesca founds l'O di Giotto – ann Interior Decoration Studio operating both in Italy and abroad. Alongside interior decorating, she also conducts pictorial research, especially as regards the assembly of materials. Out of the combination of painting and decorating comes the style of her works, distinguished by an original language inspired by fabrics, upholsteries, old printing methods, ethnic and traditional motifs, graphic patterns, plastering, natural textures such as woods, leaves, powders, earths. Careful and sensitive to the most recent fashion, design, art and modern architecture trends, Francesca Zoboli aims at organically articulating and integrating decorative projects in environments and spaces. Among her customers Fratelli Rossetti and Hotel De Russie; in 2006 she has partially designed and decorated the new concept store in Paris for Kenzo (Art Director Antonio Marras).

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“"On a professional level, at this point in my life, I realized that I am a stratification". "The path, the fil rouge is to transfer a sensitivity of mine with respect to images, which belongs to me but which I cannot describe and which passes through different forms of expression".”

Eclectic and multifaceted personality you are an artist with a kaleidoscopic expressiveness that combines graphics, Visual Design, decoration, painting, design, and illustration. What is the fil rouge? 

These are different areas but if I look at my productions from the outside, there are two elements that, in a transversal way, repeat, cross and characterize my works and my collections: the tendency to abstraction and a palette of organic, natural colors that draws on the plant world, and its morphological, chromatic and texture expressions.
The path, the fil rouge, instead, for me is to transfer a sensitivity of mine with respect to images, which belongs to me but which I cannot describe and which passes through different forms of expression. 
Perhaps, the area in which I recognize myself more and in which, on a professional level, I feel concluded is that of decoration. Then there is painting, from which I started and illustration, which I approached thanks to personal relationships, which has placed me in a visual world very different from the one I frequented before.

How are your collections born? What is the journey you have to make so far? 

For me, arriving at Wall&decò was like arriving in the right place, the place where all the pieces have been reassembled. 
Many of my papers come from work done in other ways, from experimentations that then followed an evolution. In the beginning there was much more texture research on my part. As the work became more complex with the addition of other possibilities, such as the interaction between painting and Photoshop, a path that in recent years I began to explore and that is increasing my expressive capacity giving me the possibility to work both on compositions and colors, to superimpose elements in a game of stratifications that enriches without being aggressive. 
Starting, then, from a work obtained through techniques where the use of painting is central, such as monotype or frottage, I began to understand the strength of the integration between analog and digital. My works undergo very interesting transformations, I can enlarge them and turn what is positive into negative. Here, all this gave me possibilities that I could never have realized in any other way. And my future collections will have this imprint.

Do you have the possibility to cover the wall of a room of your cult artist (art, cinema, design, literature, music, etc.)? Who is the artist and why? Which room would you cover? With which wallpaper of yours?

Right now I really like Melting Pot graphics, because it makes me happy, it gives me energy.
I love Sonia Delaunay, and I would like to furnish a room in her house and be able to dialogue with her wonderful creations. She had enchanting tapestries, tapestries and paintings, all layered and arranged in a very rich way. The houses of that period, then, were a bit bohemian and did not have the bourgeois distinction of the rooms, the living room, the bedroom. Everything was very lived in. I would furnish the bedroom: a beautiful Sonia Delaunay and, in the background, Melting Pot.

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